I graduated from Middle East Technical University, Public Administration Major and International Relations minor departments. I did my Master's degree at Galatasaray University.

At Eti, I first worked in different categories in terms of consumer dynamics such as Biscuits and Chocolate. I have been responsible for the Functional Products category for about five years. The power of marketing at Eti comes from our passion to understand the consumer, to devise the right strategy and to make a difference at every point we touch the consumer.

The aspects that inspire me to work in Eti are understanding the change, adapting to it quickly and pursueing new ideas with perseverance and courage. In this way, I have been working under the root of confidence and sincere environment of Eti for ten years and continuing my career journey.